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The first to discover Negril's charms were the "Hippies and flower children" of the early seventies who naturally gravitated to the laid back lifestyles and related to the warmth and gentleness of the sparse population. The hippies left their mark on Negril forever and helped to create its carefree, unhurried atmosphere where friendships spring between visitors and locals.
Recently, the people of Negril seem to be aware of their uniqueness and exhibit pride in their territory. Nature blessed Negril and ensured her place in the tourist world with two shimmering beaches stretching seven crystal sand miles. Negril, the capital of casual has shopping plazas in the centre and one on a hotel strip. Paradise comes in another guise as you leave this seven-mile strip and pass the roundabout in what could be called the centre of Negril. From here the road meanders along to the West End, where hotels and restaurants cling to the cliff's edge. Here there is no beach. White sand gleams from the seabed. Here there are caves to explore, and rocky bluffs where heroism can be added to holiday pastimes and doughty souls may hurl themselves from dizzying heights into the crystalline waters below.
This then, is Negril, as a close to the conflagration of a Caribbean sunset, as you can get in Jamaica without falling off.